Saturday, December 28, 2019

The Awakening Of The Third Eye - 759 Words

Poetry Poetry has always been way instrumental in my life. It’s a way for me to express how I feel to myself; it is a beautiful paradise, and poetry is the awakening of the third eye. The ability to view thing as the are, although they may not appear to be that way to the natural eye Also because of its traits of presenting imagery, its ability to make things out of an object that may not seem to be tangible, known as poetry in motion, Rappers, speakers and also singers may be identified as poets depending on the degree of truth, they shown their talks, raps or music. Poetry has the ability to make ugly truths look beautiful; for example, outsiders looking in may say rappers perpetuate the violence that has been seen in certain communities, schools and events that happen. On the other hand rappers believe that the violence that they have encountered in these communities, schools and events creates the music, speeches or songs. Since the beginning of time poets has been known a s storytellers, teachers and messengers. Poets would carry messages from different tribes to tribe reporting different knowledge also news to the world they knew. The reason being I want, well I am going to be one of the most prolific poets in this generation is, I want to never die, I want to always be immortal. Doctor Martin Luther King once said that you want to leave more on this earth than you took from it. Although Martin Luther King may not be here with us in his earthly body, his words willShow MoreRelatedChopin: External Narration695 Words   |  3 Pages1 Lecturer: Dr David Coughlan Tutor: Dr Jason King Date: 02 November 2009 Giving examples from Chopin’s The Awakening, explain what you understand by internal and external narration, restricted and unrestricted narration, and focalisation. How does the narrative point of view in The Awakening contribute to its theme of â€Å"an awakening†? Chopin’s â€Å"The Awakening† is told in third person, the narrator uses both internal and external narration. The narrator describes the actions and appearancesRead MoreEssay about Comparing The Awakening and Their Eyes Are Watching God793 Words   |  4 Pagescharacters. Within the two stories The Awakening and Their Eyes Were Watching God, the author has sympathy for one of the characters but not the other. The two stories both have main characters that struggle with their own existence in life, but in The Awakening the author had more sympathy for Edna. In Their Eyes Were Watching God the author tends to be non-sympathetic toward all the male characters except for Edna’s third husband, Tea Cake. In the novel The Awakening by Kate Chopin, the character EdnaRead MoreThe Pursuit of Human Freedom in Kate Chopin’s The Awakening and Charlotte Brontà «Ã¢â‚¬â„¢s Jane Eyre1749 Words   |  7 PagesIn Kate Chopin’s The Awakening and Charlotte Brontà «Ã¢â‚¬â„¢s Jane Eyre, one of the most prevalent and recurring themes and ideas relates to human freedom. The main characters in the two novels, Edna Pontellier and Jane Eyre, both long for social, religious, and sexual emancipation among other things – freedom from the constraints of Victorian society, which have rendered them dependent and inferior to men. While it is true that both protagonists of their respective novels wanted emancipation, their livingRead MoreChickamauga. This essay is about Ambrose Bierces dark short story, Chickamauga.1398 Words   |  6 PagesChickamauga Ambrose Bierces Chickamauga is a disillusioned childs awakening. Literally, a six year old deaf boy is thrown into a most horrifically traumatic series of events. His story is relayed in the third person omniscient perspective through the eyes of the child as well as an elder. It takes place during the Civil War in a southern town. Chickamauga begins with the boys entrance into the forest where he goes to play solitarily. With him he carries a toy wooden sword with which he battlesRead MoreDreaming Is Something We ve All Experienced While Sleeping1565 Words   |  7 Pagesmotivation, emotion, and reward are activated while areas in the pre-frontal cortex are deactivated; since the prefrontal cortex is necessary for self-awareness this is believed to be the cause for why REM dreams are irrational. Rem stands for rapid eye movement, during REM sleep neutrons in the brain, specifically in the occipital cortex and brain stem regions, are more active during REM sleep than during waking hours or compared to non-REM sleep. While this is happening most of the muscles in ourRead MoreWhat Makes A Leader? Essay932 Words   |  4 Pagesprofessionals. He stated â€Å"The highest grade you will receive in this class will be a B if you are a military person†. He went on to explain the phenomenon of that â€Å"military speak† is very passive in nature. I am not sure of the other students but it was a real eye opener for me to learn to break the habits I had learned in the military and was rewarded with a â€Å"B† grade. In my experience, success was based on how one conformed to the system. A person who conformed to the values and goals of their superiors wouldRead MoreEssay on The Awakening1610 Words   |  7 Pages In their analytical papers on The Awakening by Kate Chopin, both Elaine Showalter and Elizabeth Le Blanc speak to the importance of homosocial relationship to Edna’s awakenings. They also share the viewpoint that Edna’s return to the sea in the final scene of the book represents Edna being one with her female lover and finding the fulfillment she has been seeking. We see evidence of this idea of the sea as a feminine from Showalter when she tells us that â€Å"As the female body is prone to wetness,Read MoreThe Poetry Of Dylan Thomas940 Words   |  4 Pagesin reminiscing of the Romantic period, with an emotionally charged lyrical approach. The poem Fern Hill is one of his many poems about innocence. The poem discusses a carefree and joyful childhood in the first part and then turns to an agonizing awakening into adulthood at the end. The poem was written to resemble Thomas’s childhood at his aunt’s house when he was a kid. The poem also weaves in a lot of imagery and symbolism with its six stanzas, ni ne lines per stanza, and unusual meter. AlthoughRead MoreDefinition Of Tyranny : The Unjust Use Of Government Power Essay1066 Words   |  5 Pagesparliament. b) Second right: the power to impose taxes belongs to the elected representatives of congress. c) Third right: the right to petition the king. d) Fourth right: to petition to trial by jury. 13) The first great awakening was in the 1730s and it was a religious movement that revived religious emotion fervor. 14) The great awakening spread the idea that all people all are the same in the eye of god. It incorrouged the idea of liberty and equality and resistance to authority witch paved the wayRead MoreCommon Misunderstanding about Buddhism741 Words   |  3 Pagesconnection between one life and another. However there are no permanent soul which transmigrates from one life to another. In order for one to achieve full enlightenment and to reach nirvana, one must discover the path of The Buddha’s Awakening. The path of awakening involves several new way of seeing and solving obstacle. One of the concepts introduced in Buddhism was the teaching of aggregates, which is usually translated into English as â€Å"aggregates†. From Buddhist perspective, the teaching of

Friday, December 20, 2019

Women s Movements During Post Revolution Ideals Of The World

Antebellum Reforms in Women’s Movements Post revolution ideals of the world were drastically altered by the emergence of the first republican government and the virtues it espoused; this cultivated Republican Motherhood, the idea that in this new society, men had to grow to be citizens with republican morals and it was the woman’s responsibility to become an educated, rational and virtual being to enforce these ideals upon children in order to foster a republican society. This eventually led to the Cult of Domesticity that abandoned the principles of republicanism and gave further a purpose for women to remain in the household and manage domestic activities. This northern middle class movement was in part gratifying to women as they were viewed through a lense of extended parity and purpose, though it also hindered the displayal of independent intelligence. Although this antebellum movement was partially degrading, it did bring about discussion of women’s suffrage and their hand in abolitionist and temperance movements for the first time. Responses to this varied, from radical ideas of feminism to submissive acceptance of their new separate sphere resulting in a wide shift in middle class conflicts of a woman’s place in a family as well as a family’s place in society. These radical ideals though, did not transfer to the south, lower classes or slaves; these working classes found their place in factory work and slaves, especially slave women, held next to no rights at all.Show MoreRelatedWomen During The Twentieth Century1259 Words   |  6 Pagessocial immobility. Women had maintained this status, at times uncomfortably, for the vast part of recorded history, and prior to the twentieth century this role seemed rather static. Beginning in 1945, and continuing through the decades to culminate with the popular image of Princess Diana, the role of the female adapted swiftly from the shadow of domesticity to the beacon of empowerment that women represent in the modern world. W omen fought through adversity in the 40’s and 50’s, found solace in feministRead More Cuban Film Industry Essay1292 Words   |  6 Pageswas said to have a fantasy of being a movie writer. The leader of the Cuban Revolution follows their footsteps. In 1979 he created, ?The International Film Festival of Havana? and also inaugurates a school for the Cuban youth to follow on their prestigious film makers rule of the screen. The Cuban revolution had a great impact on future Cuban filmmakers and the Cuban film industry. Before the revolution, during Batista?s dictatorship, cinema only existed in the capital and major cities; only HollywoodRead MoreCaptain Ahab Had A Wife, By Lisa Norling1715 Words   |  7 PagesLisa Norling, is a collection of ideas and information regarding women in the whaling industry in the seventeen and eighteen hundreds. Norling writes how women were affected by the whaling industry, they depended on society for stability, and often conformed to society s rules. The book is written to portray women during this time as resilient and capable of living in a man driven world. By recovering the stories of real maritime women, it enables to push beyond the stereotypical characteristics andRead MoreWomen s First Wave Of Feminism Essay1555 Words   |  7 PagesThe 1960’s first wave of feminism in literature brought about the importance of understanding and studying Women’s History, and the reasons behind origins of the Feminist theory and the feminist movement and gender binaries. Newfound research pertaining to female History helps us to better understand modern social constructs and how they were established. Starting with the late eighteenth century, which marks the transition from pre-industrialization to the emergence of economic development in EuropeRead MoreImpressionism And Its Impression On Modern Art1181 Words   |  5 PagesHieroglyphs, to Renaissance portraits. Throughout the beginning of time, artistic style has evolved, and is still continuing to evolve. One early impact on Modern Art was Impressionism. Impressionism was defined as French nineteenth century art movement between 1867 and 1886 that marks the momentary break from tradition in European painting. In the middle of the nineteenth century the Academie des Beaux-Arts dominated French arts. The Academie was the preserver of traditional French painting standardsRead MoreThe Con quest Of Cool : Common Perception Of The Counterculture1041 Words   |  5 Pages The Conquest of Cool examines the common perception of the Sixties counterculture. It questions the idea that the revolution and rebellion of the subculture of the 1960s in America against the consumer driven culture of the 1950s were actually a consumer driven rebellion in and of itself. The book s primary message is to describe how Advertisers and other big business in corporate America such as soda pop bottlers and clothing companies welcomed the counterculture and perhaps were responsible forRead MoreTerrorism Is A Modern Political And Economic Topic On America1376 Words   |  6 Pagesthat exist within the nation’s borders and domestically (Shemella, 373 ). The United States has since be a country with ideal ability to protect the many citizens from attacks and live in peace, but the infiltration of terrorist has kept a change in Americans heart (374 ). A significant amount of terrorism in American’ history reflects as being motivated by a distrust of American ide al values of democracy, or emerging today issue in which people of various races or backgrounds claimed to belong or loyaltyRead MoreWorld War I And The Era Of The Twentieth Century Essay1630 Words   |  7 PagesAlbert Einstein once said,† Nationalism is an infantile disease. It is the measles of mankind.† Nationalism has played a significant role throughout history. Nationalism can be defined as having a sense of belonging and loyalty to one s state or country. With growing middle classes and their desire to expand political power modern nationalism arose to create equal liberty and equality for all. (Mescevic) In the twentieth century new forms of nationalism emerged. In the United States, the basisRead MoreFemale Chauvinist Pigs : Women And The Rise Of Raunch Culture1671 Words   |  7 PagesChristine Jauregui Professor Harris English 107 June 05, 2015 Rough Draft#1: Gender Stereotypes In the book Female Chauvinist Pigs: Women and the Rise of Raunch Culture ch.6 shopping for sex by Ariel Levy, critiques the highly sexualized American culture in which women are objectified, objectify one another, and are encouraged to objectify themselves. Levy refers to this as raunch culture. There is no denying that raunch culture is everywhere today. Music videos, advertisements and evenRead More Intellectual Women Work Through the Theories of the Talented Tenth1456 Words   |  6 PagesIntellectual Women Work Through the Theories of the Talented Tenth In this article I will attempt to demonstrate a coherent link between the actions of Anna Julia Cooper, bell hooks, and Patricia Hill Collins as each intellectual carries (or carried) on the work of the Talented Tenth. This research will include a discussion of Coopers educational work as well as her speaking career; in both areas she advocated equal education opportunities for Black women. The central concern of DuBois theory

Thursday, December 12, 2019

Rapid Prototyping-Free-Samples for Students-Myassignmenthelp.com

Question: Discuss about the Rapid Prototyping. Answer: Introduction Rapid prototyping continues to be a growing as well as evolving field. Rapid prototyping has been the name provided to the host of the technologies that happen to be used in creating the physical objects directly from the CAD sources of information. This technology offers enhanced and opportunities have enhanced in the new markets [1]. The concept has revolved from the grassroots where small businesses have competed with the larger one in the share market. Frank billings was another name within this niche market [1]. This individual worked in the Cocable Organization which designed and manufactured on the specialty cable and its products which are related to the cables. His main idea was to start a rapid prototyping company [2]. He had to start somewhere and gain some experience, funding and contact, which was in Cocable Company. This case study highlights on the things which have occurred in life of Frank billing, how he got to start his own company and the problems he has encounter ed in the process particularly in the project management he was contacted to handle [3]. These issues shows the lack of communication and the breakdown of the project management process. In this research it will attempt to highlight on issues such as the lesson learnt in the case, who should take the responsibility, and what could have been done to make sure the project scope was correct. Case study assessment: What lesson can be learnt in this case? In this case study one of the thing can be learnt is that communication is important. Communicating with the other team members when working on the project is very important to its success [2]. A lack of communication could lead to unwanted delays as well as assortment of other problems. In this case it is clear there was lack of communication particularly there was a problem with the CAD model which was not compatible with the RP design of Frank. Nobody between these individuals checked on everything nor communicate how the design should look like [4] On the part of GE Company when the problem of compatibility arose they said they did not give any maximum length to Cocable Company. In case there was proper communication channel all the groups involved in the project could have communicated on the progress and no issues could have arose on the CAD model [2]. There was issue of the blame game. There was no party which was willing to take the responsibility and take the blame. GE claim ed no maximum length they gave Cocable and the design which they gave them was 62 inches long and it was weeks ago. On the part of Cocable they did not take responsibility to double check their RP specs. Organizations needs to shift to the culture of the psychological safety in which there is rewards of learning from the failure which can be realized fully [5]. Lastly, it is important to recognize on the weaknesses. one of the most beneficial aspect of having project fail is the opportunity it allows one to evaluate on any weaknesses and determing on what needs to be done to strengthen on those areas. Who do you think should pay for the changes? I think Cocable should pay for the changes. The reason is that on the part of Cocable they failed to doable check on their RP specs before they gave Frank the project to work for building the four RP machines to their specifications [6]. It was their duty to provide the full specs on those specification to enable Frank to work within the requirements. Recommendations: What could have been done to make sure that the project scope was correct? One way the stakeholders could have done to make sure the scope is correct they would have communicated well. In all the aspects of management of the scope of any project it lies on the sturdy foundation of strong and clear communications. These individuals needed to articulate what they wanted particularly on all the specifications [7]. Cocable organization should have double checked on their RP specs and gave Frank the details on how the RP machine should have looked like. Moreover, it was the responsibility of GE to also communicate how the design will look like and the maximum length of the RP they wanted. Additionally, there should have been clear objectives and requirements [6]. This could have been implemented by having concrete aims available given that they are going to facilitate the company to virtualize, plan, in addition to list distinct objectives as well as specifications which would distinct the path for smart and effective project management. In this case it would have been important to identify on the limitations. This is an important aspect since it is very crucial to document what would be done, otherwise individuals could assume that certain things are to be executed which are not within the budgeted [6]. Frank in his case assumed on the inches required and decided to put his own measurement, as this was not clearly defined in the requirements. Conclusion In this case it is clear that there is blame game especially when things did not go as planned in the project scope. In any project it is important to do define the product requirements, the process, and identification of the limitations and always account for the affected elements. When these aspects are incorporated in the project, it would become a success. In this case all the stakeholders involved should have taken the responsibility and became involved in every milestone achieved in the project References Burke, Rory. "Project management: planning and control techniques." New Jersey, USA 2013 Hajdu, Mikls. Network scheduling techniques for construction project management. Vol. 16. Springer Science Business Media, 2013. L. Hossain, "Effect of organisational position and network centrality on project coordination", International Journal of Project Management, vol. 27, no. 7, pp. 680-689, 2009. H. Kuklan, E. Erdem, F. Nasri and M. Paknejad, "Project planning and control: an enhanced PERT network", International Journal of Project Management, vol. 11, no. 2, pp. 87-92, 1993. Schwalbe, Kathy. Information technology project management. Cengage Learning, 2015. Turner, Rodney. Gower handbook of project management. Routledge, 2016. Olson, David. Information systems project management. Business Expert Press, 2014

Wednesday, December 4, 2019

Qantas Airways Digital Marketing Business

Question: Discuss about the Qantas Airways Digital Marketing Business. Answer: Introduction Marketing plan refers to the blueprint of the organisations idea of its marketing activities that the organisation wants to take up for the upcoming year (Luther, 2011). The project report deals with one of largest player of the airline industry of Australia i.e. Qantas Airways. The report prepares the background of the organisation which includes the mission statement and its corporate objectives. Further, will be any product that the organisation can launch other than those in which it is present dealing. There will be some of the strategic options out of which the organisation will opt one of them. Then, the marketing objectives for the new product launch, its target market, strategies and finally, the marketing plan for the product of the organisation. Lastly, there will be the recommendations that can be followed by the organisation in order to implement the plan based on the report prepared. Background of Organisation Queensland and Northern Territory Aerial Services Ltd. popularly known as Qantas Airways headquartered in Mascot, Sydney, New South Wales in Australia (Qantas, 2017). It was founded in 1920 in Winton, Queensland. It is one of the largest airlines in Australia and New Zealand and one of the oldest in the world. The airlines also have various subsidiary alliances that are Qantas Freight, Jetstar Airways, Australian air Express, Jetconnect, Qantas Link and Network Aviation. The hubs of the airlines are the Sydney, Brisbane and Melbourne Airports and secondary hubs are the Adelaide, Perth and Dubai International Airport. The Qantas airways serves 20 destinations within the country and 21 international destinations across 14 countries in which some of them are Asia, Africa, America and Europe etc. while the subsidiaries have their different areas and flights. The logo of the organisation is a flying Kangaroo which has undergone changes four times since 1944 when it was introduced. Hans Hu lsbosch designed the logo for the organisation. The mission statement of the organisation is to serve as the best airlines across the destinations of the world with great travel experiences to its customers and keeping their safety as the first priority (Qantas, 2016). They want to become the great airline of the world which reflects the identity of its country, Australia with values like togetherness, innovative, positive, genuine and experienced. The corporate objective is to manage risks during the journey and also connecting the citizens of Australia to the other parts of the world with the best of the travelling experience. Other than this, they also believe that their customers and employees are to be treated with due respect and trust. They are also concerned with the sustainability of the environment and maintaining ethical standards. New Product Launch Qantas airways being a big name in the airline industry on the global platform the company has to come up with the products or service which will add value to the brand. The services which the company can introduce are different for the international and domestic flights. International flights being large in sizes the company can come up with an innovation in it that can be a small section of the library in their airplanes. This can be done especially in the international flights as they have longer travel time which will be a good spend time for the passengers. Qantas carries a large number of business travellers who can just spend time with good books and not feel that their time got wasted in the journey. The book section will have all kinds of books of fiction and non-fiction which can be read by the passengers according to their interests. The other kind of service innovation can be that the company can introduce low fare flights within Australia to promote travelling among the middle and lower middle class people. The low price flights can attract people to explore beautiful destinations within Australia (Hubbard, Rice Galvin, 2014). Although the company is doing the same with Jetstar its low cost initiative still they should also increase the frequency of such flights in order to enjoy the economies of scale (Webb Kain, 2003). A company enjoys the economies of scale when their production expands which results into the decrease in the average cost. This service can be added to the companys already running CityFlyer program These two types of new services will prove to be good for the growth of the company. In relation to this, it will beneficial because this targets both the market segments i.e. domestic as well international travellers. Successful companies are also provided to keep on with the time to time changes that they should make in their companys products and services portfolio. Apart from this new launch of services will result in the value addition of the brand. Further, it will lead to the good returns of the company from the different choices that they will provide to their customers. Strategic options Strategic options are those that the company has to come through especially because of the external factors i.e. the change in preferences, change in government regulations etc. The company needs to take in considerations all such changes because then they are provided to make strategic plans for the solution of the same. The company should opt for the strategic option in which they should shift from the traditional method of marketing to the new mediums of marketing especially the social media as this will ensure the companys global online presence. One of their creative initiatives is the online check-in for the domestic passengers (CityFlyer, 2017). The above figure shows that how the company will have to shift from the older marketing methods to the new ones in order to have a wide coverage of targeting people. It depicts that the company will have to update their website, creative posts on different social platforms like Facebook, YouTube etc. The mobile application will be of great help for their frequent flyers as they will be able to keep the track of the offers, discounts and ease in the bookings. Along with all these they should not ignore the traditional media as it will hinder the companys goodwill and brand image. Qantass past years strategy were also with a view of making its international business more profitable as that of its domestic routes business. In addition to the same, the company signed an alliance for ten years with Emirates to share some of their flights in order to make it beneficial for both of the companies. Qantas will be benefitted as this will increase the frequency and they can get more passengers from several Middle-eastern, Asian and European stops. On the other hand, Emirates will also benefit from the win-win situation as this will increase the business of Emirates in Australia in comparison to its competitors Qatar airways and Etihad airways. From this alliance, Qantas will be able to face the competition with its domestic competitor Virgin Airlines who has its alliances with Singapore airlines and Etihad airways (The Telegraph, 2017). Marketing Objectives Marketing objectives are those which are prepared by businesses in order to achieve its marketing goals (Wood, 2008). They can be short-term or long-term both. They are important in order to manage all the marketing activities and means of measuring the performance of the business. In relation to this, the marketing objectives for Qantas Airways new product launch is to reach out to the people who are willing to travel but only because of fewer resources they are unable to. Therefore; the company should target such middle class peoples market. As they will be able to avail such services if adjusted a little. Frequency of domestic flights should be increased with some weekend offers and discounts. The motive behind the launch of library section in the companys international flights is to give people an addition in the amenities along with the food, shopping, games etc. because this make people experience customer delight. The reason behind the introduction of books section is to make the travellers journey pleasing and peaceful as this will also settle the complaints of the passengers of getting bored in long time journeys. This will especially solve the problems of the ones who are professionals and business class as they categorise it as a waste of their time simply doing nothing. Moreover, they will find the time spent with books worth utilised and learning. Target Market Target Market is the group of those people on whom the company has decided to focus on to sell your product or service (Weinstein, 2013). The company also make marketing plans for their specific target market only by focusing on their needs and preferences. Choosing the right segment of people for the consumption of companys services is very important as services without the consumption of the right people is of no use. On the basis of the report the target market for the companys services within the country are the middle class people who are willing to travel by air mode for experiencing the locations around their country. The company has focussed on such customers as they are already dealing with premium and high class people but within the country they can just pull more number of people in order to be the master of their industry and this will happen only when they will enjoy the maximum market share. Further, the target market for their new service of the library is the professionals and business class people. The flights going to international destinations are full of amenities, adding one such of them will definitely add to the value against the money paid by them for availing the services of the company. The classification of the target market can be both proactive and reactive in nature. Likewise, first developing of a product or service and then offering it to the right people and secondly, looking for the needs of the people and then, designing the products or services accordingly. This is of the proactive kind as the company is coming up with the service first with the apt market segment for it (Dickinson, 2012). After such product launch and catering to the kind of market segment it will be a win-win situation for the company because they will now serve the new set of customers of the normal class also which will get returns to the company. The market segments targeted by the company are best for the airline industry which is full of competitors at both the national and international level. According to their new services the market targeted is the best suited as they will fulfil the objective of the company of serving more and more and becoming the premium airlines for the customers around the world. Segmentation of target market is also important to position the new or existing products in the minds of the consumer (Weinstein Cahill, 2014). Marketing Strategies Marketing strategies are those which are set with objective of catering to the needs of the consumers and persuade them so that they end up buying the products or services (Baker, 2014). It is important because it ensures coordination among all the departments. It provides and edge to the company in comparison to its competitors. Marketing strategies are the later step of the market research. The marketing strategy of Qantas Airways should be to promote and increase its international business as that of its profitable domestic business. In addition to the same, the company will have to be very aggressive in relation to the marketing efforts that should be made for the increase in the international business. The company should market the conveniences that they will provide their customers during the journey and also the fares in which they will offer the same. This will give a sense of comparison to the travellers on the basis of the prices and the facilities that will be given to the m in the same amount. Apart from this the customers will be able to finalise the best airlines for their journey making a rational decision. The strategy for the high frequency low cost airlines is to give the best of the deals in comparison to the competitors present in Australia who are also striving for the same. The company is required to be present everywhere so that the customers are aware of the company and their various offerings. The AIDA model of marketing will be best suited to the company which stands for awareness, interest, desire and action. This model explains that firstly awareness is spread among the customers by some creative advertisements which secondly, develop interest for the product or service among the customers thirdly; repetitive ads will cultivate a desire for the product which can be satisfied by offering some discounts or deals which finally, the customer will end up in buying the product or service (Behm, 2009). The company should create awareness by aggressive marketing tactics which will cover all the kinds of sources so that the customers are learned and informed about the company. The company can raise the interests of the customers by constant, creative and conversational advertisements. The desire for the consumption of the product or service will take place among the customers when they will be offered a good deal i.e. value for price in terms of the experience that the company will be promising to its customers. Likewise, Qantas will be providing the extra to their customers as there is no such kind of books section in any of the airplanes. The customers will take the action of buying the service when they will be given customer delight in comparison to their competitors. The passengers will experience customer delight when they will be given various facilities. For example: passengers can enjoy shopping while flying brands on discounted rates (these include products are cheaper in comparison to the land prices), duty-free products, on air advertisements of the detailed products and services of the company, reviews of the past customers. Other than this the most important is to provide the type of training to their crew members is not to treat passengers as customers but as family. This will prove to be one the most important factor of getting an edge over the competitors as the crew members will be the medium to give the worth remembering experience to the passengers. They are required to develop an emotional human connect with the passengers which can bring the customers back to them in future. Moreover, customers who will carry good experience will act as a referral for the company and will spread good word of mouth. Strong connect with the custome rs is much important as customers also create customers for the company on the basis of their past experiences. Marketing Action Plan Marketing plan refers to a blueprint describing the overall marketing objectives and strategies for the upcoming year. It is important (Luther, 2011). It is important as it coordinates between the vision, mission and the marketing of the company. It is a great tool of market research as it provides immense data of the market to marketers. According to which they can study the external environment in detail (Greene, 2008). A marketing plan is majorly dependent on how effective the marketing mix of the company is. It is also important to set the best combination of the Ps of marketing mix so that it gives out the best of the results to the company. The marketing mix refers to those factors which are important from the companys perspective as these factors will enable marketers to influence or persuade consumers towards their products or services (Stewart Gugel, 2016). The very first is the product mix which deals with all the benefits and features of the product which will cater to the needs of the consumers and make them happy customers. Qantas being in the services industry they will satisfy their customers by making their journey pleasant and stress free. The journey can be made tension free when the flights will be on time, the in-flight conveniences that include food, drinks, seats, entertainment and most importantly behaviour of the crew members which can make their passengers feel that they are near to their homes. The price mix is one of the critical factors that keep on changing very often according to the change in any of the attributes of the product or service and also with the change in policies etc. Qantas is following the cost plus margin pricing method in which they add their profit margin to the manufacturing cost. The new services which the company will launch in their domestic and international flights according to that, the company should go for low fare pricing in the domestic flights is in good sense as it will can be one of the criteria to motivate domestic travellers to travel with them. For the introduction of the library section in the international flights the company can just add the reasonable amount to the section of the amenities provided in flight because this wont be an expensive preposition for the company as they can connect with any of the publication houses which can provide them with the books on discounted rates for the bulk buying. For retaining customers more p rograms like that of CityFlyer should be introduced. The place mix refers to that how your product or service will be made available to the target market (Baker Hart, 2008). Qantas can make their services available through the travel agents and retail agencies that can refer them to the customers coming in to book tickets and also provide them with the best offers given by the company. The company should increase their online presence as this will make a direct contact with the customers and there will be no involvement of extra cost of the agents in between. Online bookings through website will be a cost effective preposition for the company as well as the customers because this will not include the commission and fees of the travel agents. The promotion mix is the way of communicating the service or product and the value it will provide to the customers. Qantas is already into advertising on various platforms like broadcast, print, outdoor mediums to reach out to customers. The best of the promotional technique for Qantas should be the digital and online medium which will not involve much cost as that of the other mediums moreover, will give wide coverage also in comparison to them (The Australian, 2015). Videos showing the relationship between the crew and passenger with an emotional appeal can be one of the ideas. The people mix is considered with the people who are involved in delivering the best of the services to their customers whether it is on ground or in flight. Qantas should schedule the time to time training programs of all the employees and crew involved (Qantas, 2015). The processes mix is that how prompt the companys people are in delivering the services at the right time. Qantas should make the processes efficient by providing various mediums to fulfil customers needs like options for ticket bookings can be online, mobile app, outlet, agents etc. Conclusion From the above discussion of the report it can be concluded that companies cannot afford doing nothing because of the constant changes taking place in the market. Qantas is in the industry where there are many players therefore; they have to come up with time to time add ons and attractive offers for their customers then only they can sustain their business. The report has discussed the two of the products launch for their domestic and international flights i.e. the low fare flights and books section for them respectively. 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