Theoretical Framework for Hr Thesis Essay Example for Free

Theoretical Framework for Hr Thesis Essay 1. Definition of Motivation and Employee Motivation 1. Definition of Motivation Many contemporary authors have also defined the concept of motivation. Motivation has been defined as: the psychological process that gives behavior purpose and direction (Kreitner, 1995); a predisposition to behave in a purposive manner to achieve specific, unmet needs (Buford, Bedeian, Lindner, 1995); an internal drive to satisfy an unsatisfied need (Higgins, 1994); and the will to achieve (Bedeian, 1993). According to John R. Schermerhorn (2010), the term motivation is used in management theory to describe forces within the individual that account for the level, direction, and persistence of effort expended at work. Motivation can be defined as the process that initiates, guides and maintains goal-oriented behaviors. It involves the biological, emotional, social and cognitive forces that activate behaviors. In its simplest definition, the term motivation is frequently used to describe why a person does something. (Cherry, 2011). An individuals motivation is influenced by biological, intellectual, social and emotional factors. As such, motivation is a complex, not easily defined, intrinsic driving force that can also be influenced by external factors. Every employee has activities, events, people, and goals in his or her life that he or she finds motivating. Generally speaking , for this thesis, motivation is operationally defined as the inner force that drives individuals to accomplish personal and organizational goals. Motivation is an employees intrinsic enthusiasm about and drive to accomplish activities related to work. Motivation is that internal drive that causes an individual to decide to take action. So, motivation about some aspect of life exists in each persons consciousness and actions. 2. Definition of Employee Motivation The trick for employers is to figure out how to inspire employee motivation at work. To create a work environment in which an employee is motivated about work, involves both intrinsically satisfying and extrinsically encouraging factors. Employee motivation is the combination of fulfilling the employees needs and expectations from work and the workplace factors that enable employee motivation or not. These variables make motivating employees challenging. Employers understand that they need to provide a work environment that creates motivation in people. But, many employers fail to understand the significance of motivation in accomplishing their mission and vision. Even when they understand the importance of motivation, they lack the skill and knowledge to provide a work environment that fosters employee motivation. From Rick Pitino’s point of view, The only way to get people to like working hard is to motivate them. Today, people must understand why theyre working hard. Every individual in an organization is motivated by something different. Employee motivation can be approached in many ways with different definitions. With Twyla Dell, The heart of motivation is to give people what they really want most from work. The more you are able to provide what they want, the more you should expect what you really want, namely: productivity, quality, and service. (Dell, 1988). G. Jones and J. George from the book Contemporary Management†, defined motivation as Psychological forces that determine the direction of a persons behavior in an organization, a persons level of effort and a persons level of persistence. And this approach is used as the employee motivation definition in the thesis 2. Motivation theories There are many theories that refer to motivate people such as ERG theory by Clayton Alderfer, Acquired Needs theory by David McClelland, Expectancy theory by Victor Vroom, etc. In this thesis, the author applied Maslow’s Hierarchy of Needs and Herzberg’s Two – Factors Theory as the theoretical framework for the thesis 1. Maslow’s Hierarchy of Needs The theory of human needs developed by Abraham Maslow was introduced in this part as an important theoretical framework for the thesis. Psychologist Abraham Maslow first introduced his concept of a hierarchy of needs in his 1943 paper A Theory of Human Motivation and his subsequent book Motivation and Personality. This hierarchy suggests that people are motivated to fulfill basic needs before moving on to other, more advanced needs. This hierarchy is most often displayed as a pyramid. The lowest levels of the pyramid are made up of the most basic needs, while the more complex needs are located at the top of the pyramid. Needs at the bottom of the pyramid are basic physical requirements including the need for food, water, sleep, and warmth. Once these lower-level needs have been met, people can move on to the next level of needs, which are for safety and security. As people progress up the pyramid, needs become increasingly psychological and social. Soon, the need for love, friendship, and intimacy become important. Further up the pyramid, the need for personal esteem and feelings of accomplishment take priority. Maslow emphasized the importance of self-actualization, which is a process of growing and developing as a person in order to achieve individual potential [pic] There are five different levels in Maslow’s hierarchy of needs: Physiological needs: the most basic needs for human to survival, (such as air, water, food, sex, sleep, etc). In working environment, it can be rest and refreshment breaks, physical comfort on the job or reasonable work hours. According to Maslow, if these needs are not satisfied, the human body can not function properly, and will ultimately fail. Physiological needs are supposed to be the most important and should be met first. Safety needs: After the physiological needs are satisfied, people’s attention turn to safety and security. Social needs: the first level of higher level needs is social needs. Social needs are those related to interact with others which includes: friendship, belonging to a group, giving and receiving love Esteem needs: Esteem needs can be categorized as external motivators such as recognition, attention, and social status. While internal motivators include accomplishment and self – respect. Self actualisation needs:This is the highest level of Maslow’s hierarchy of needs. Self-actualizing people are self-aware, concerned with personal growth, less concerned with the opinions of others and interested fulfilling their potential. (Cherry, 2011) 2. The theory Herzberg’s Two – Factor The Two – Factor theory by Herzberg is one of the most influential studies on motivation which describes needs in terms of satisfaction and disatisfaction. Herzberg found that the factors causing job satisfaction were different from those causing job dissatisfaction. He developed the motivation – hygiene theory to explain these results. He called the satisfiers â€Å"motivators† and the dissatisfiers â€Å"hygiene factors†, using the term â€Å"hygiene† in the sense that they are considered maintenance factors that are necessary to avoid dissatisfaction but that by themselves do not provide satisfaction. [pic] 1. Motivation factors Herzberg explains that motivation factors are related to â€Å"what people do† on the job or â€Å"job content† Motivation factors include such things as a sense of responsibility, feelings of recognition, a sense of achievement,  feelings of personal growth, the opportunity for advancement and work itself. Presence of motivation factors influences job satisfaction levels Responsibility: A duty or obligation to satisfactorily perform or complete a task (assigned by someone, or created by ones own promise or circumstances) that one must fulfill, and which has a consequent penalty for failure. Recognition: Recognition is identifying something you learned previously and is therefore stored in some manner in memory. The employees should be praised and recognized for their accomplishments by the managers. Achievement: The definition of achievement also includes its opposite, the failure or the absence of achievement. Success put into this category consists of the followings: successful completion of a job, solutions to problems, vindication, and seeing the results of one’s work. (Herzberg, 2008, p.45 -143) Personal growth: There must be growth and advancement opportunities in an organization to motivate the employees to perform well. Advancement: Advancement is an actual change in the status or position of the person in the company. In situation in which an individual transfers from one part of the company to another without any change in status but increases opportunities for responsible work, the change is considered an increased responsibility, but not formally an advancement. (Herzberg, 2008, p.46) Work itself ( Job – itself interesting and fulfilling work): The work itself should be meaningful, interesting and challenging for the employee to perform and to get motivated. 2. Hygiene factors According to Herzberg, hygiene factors influence directly on job  dissatisfaction. The hygiene factors are found in the job context and include such things as working conditions, interpersonal relations, base wage or salary, and technical quality of supervision. By improving them, such as by implemetenting a no – smooking policy, can make people less dissatisfied at work. However, it will not increase job satisfaction. Hygiene factors include: Working condition: The working conditions should be safe, clean and hygienic. The work equipments should be updated and well-maintained. Interpersonal relations: The relationship of the employees with his peers, superiors and subordinates should be appropriate and acceptable. There should be no conflict or humiliation element present. Base wage and salary: The pay or salary structure should be appropriate and reasonable. It must be equal and competitive to those in the same industry in the same domain. Supervision – technical : This category refers to the competence or incompetence; fairness or unfairness of the supervisor; supervisor’s willingness or unwillingness to delegate responsibility, to teach subordinates. (Herzberg, 2008, p.47) 3. The combination of Motivation factor and Hygiene factor The combination of hygiene and motivation factors can result in 4 conditions: 1. High Hygiene/High Motivation: The ideal situation where employees are highly motivated and have few problems. 2. High Hygiene/Low Motivation: Employees have few problems but are not highly motivated. 3. Low Hygiene/High Motivation: Employees are motivated but have a lot of problems. 4. Low Hygiene/Low Motivation: The worst situation. Unmotivated employees with lots of problems. Herzberg’s theories can be summarized by his quote, â€Å"If you want people to do a good job, give them a good job to do.† The two factor theory is useful because job context  and content are major issues in the business world today.

The Product of Manchester AirportManchester Airport is a service Essays

The Product of Manchester AirportManchester Airport is a service company. Its products are mainly the facilities it provides e.g. the runways and terminal. BUSINESS ACITIVITY The Product of Manchester Airport Manchester Airport is a service company. Its products are mainly the facilities it provides e.g. the runways and terminals and also the services it offers to its customers i.e. the airlines. The Airport Company acts as landlord and guardian of the whole site – providing the infrastructure and main facilities e.g. roads, drains, phones, runways and terminals. Its income comes from the charges and costs for using the facilities e.g. airlines pay for the runway, handling agents pay for ticket desks and shopkeepers pay rent. The Airport Company is also responsible for: 1 Marketing and promoting the Airport brand 2 Lobbying Government and other authorities 3 Environmental standards 4 Ensuring a safe and efficient Airport. Products for Airlines and Tour Operators Manchester Airport offers products and services directly to airlines and tour operators, and in other cases acts as landlord and regulator of services for the may private companies that make the Airport diverse. Runways Manchester Airport has two runways, each 3,050 meters in length. Runways need to be this length to enable aircraft of all sizes and weights to land and take off safely. They operate in segregated mode, which means one runway is used for take offs and the other for landings. Passenger Facilities In order to process passengers through the Airport, Manchester Airport plc provides facilities such as check-in desks, baggage handling systems and a number of high street retail outlets. Security With the exception of Hold Baggage Screening, Manchester Airport Aviation Services (MAAS) is responsible for the aviation security service at the Airport in areas of access control, searching and screening of passengers and baggage, and ensuring that the Airport complies with legislation and guidelines issued by the Department for Transport and the International Civil Aviation Organisation. Hand baggage may be checked at any time within the Airport area, as part of the Airport’s visitor security policy. The US Federal Aviation Authority stipulates that all passengers on flights with US-based carries have an extra security scr... ...by The Aviation Society and has staff of trained guides who lead educational tours for groups of all ages, providing a structured and informative introduction of life at the Airport . Aviation Viewing Park Spectacular views can also be seen from the Aviation Viewing Park, which is managed by the Bollin Valley Rangers. Education The variety of activities and vibrant of the Airport helps stimulate exciting ideas fir educational projects. Over the years, the Airport’s educational officer has worked with many of the 3,000 schools and a large number of collages in the immediate catchments area of greater Manchester and Cheshire, as well as others through out the north of England and Wales. NHS Walk-in Centre This is a one-stop drop in centre for travellers, other visitors to the Airport and the local community to ask immediate health related questions. Occupational health Unit The centre provides pre-employment medicals for staff working at the Airport and CAA medicals for air crew as well as providing confidential support and advice to employees. Petrol stations The Airport owns and manages two petrol stations on site, these are part of MAVL. The Product of Manchester AirportManchester Airport is a service Essays The Product of Manchester AirportManchester Airport is a service company. Its products are mainly the facilities it provides e.g. the runways and terminal. BUSINESS ACITIVITY The Product of Manchester Airport Manchester Airport is a service company. Its products are mainly the facilities it provides e.g. the runways and terminals and also the services it offers to its customers i.e. the airlines. The Airport Company acts as landlord and guardian of the whole site – providing the infrastructure and main facilities e.g. roads, drains, phones, runways and terminals. Its income comes from the charges and costs for using the facilities e.g. airlines pay for the runway, handling agents pay for ticket desks and shopkeepers pay rent. The Airport Company is also responsible for: 1 Marketing and promoting the Airport brand 2 Lobbying Government and other authorities 3 Environmental standards 4 Ensuring a safe and efficient Airport. Products for Airlines and Tour Operators Manchester Airport offers products and services directly to airlines and tour operators, and in other cases acts as landlord and regulator of services for the may private companies that make the Airport diverse. Runways Manchester Airport has two runways, each 3,050 meters in length. Runways need to be this length to enable aircraft of all sizes and weights to land and take off safely. They operate in segregated mode, which means one runway is used for take offs and the other for landings. Passenger Facilities In order to process passengers through the Airport, Manchester Airport plc provides facilities such as check-in desks, baggage handling systems and a number of high street retail outlets. Security With the exception of Hold Baggage Screening, Manchester Airport Aviation Services (MAAS) is responsible for the aviation security service at the Airport in areas of access control, searching and screening of passengers and baggage, and ensuring that the Airport complies with legislation and guidelines issued by the Department for Transport and the International Civil Aviation Organisation. Hand baggage may be checked at any time within the Airport area, as part of the Airport’s visitor security policy. The US Federal Aviation Authority stipulates that all passengers on flights with US-based carries have an extra security scr... ...by The Aviation Society and has staff of trained guides who lead educational tours for groups of all ages, providing a structured and informative introduction of life at the Airport . Aviation Viewing Park Spectacular views can also be seen from the Aviation Viewing Park, which is managed by the Bollin Valley Rangers. Education The variety of activities and vibrant of the Airport helps stimulate exciting ideas fir educational projects. Over the years, the Airport’s educational officer has worked with many of the 3,000 schools and a large number of collages in the immediate catchments area of greater Manchester and Cheshire, as well as others through out the north of England and Wales. NHS Walk-in Centre This is a one-stop drop in centre for travellers, other visitors to the Airport and the local community to ask immediate health related questions. Occupational health Unit The centre provides pre-employment medicals for staff working at the Airport and CAA medicals for air crew as well as providing confidential support and advice to employees. Petrol stations The Airport owns and manages two petrol stations on site, these are part of MAVL.

E-Commerce and Marketing Strategies

As the Magic Kids USA tagline says, â€Å"Stop paying too much on Kids wear,† the online store aims to attract its consumers by the moderately priced products that they offer that starts at the lowest price of $2.65. Apart from the clothes that Magic Kids USA offers, they also offer shoes and footwear for children. They also have branded products, mostly from popular cartoon television shows and comics characters. The aesthetic value of the website resembles the typical online business store. Upon opening the website, you would know you are visiting an online shop and the only thing that you are going to do is browse through their products and decide whether to purchase their products or not. As most online stores offer, Magic Kids USA designed their website so clients may easily navigate through the web pages and browse through their selections of clothing and footwear. Magic Kids USA aims to target all classes of society as their client base, this is because they offer the lowest up to the highest prices, and also provide branded merchandise and popular character based products. Their branded products also range from the popular and expensive ones to the moderately priced branded products. Moreover, they have gift certificates to earn discount rates for consumers to spend less, thus, causing them to continue spending more. Anna Bean Children’s Clothing ::  Ã‚  Ã‚   http://www.annabean.com/ The Anna Bean Children’s Clothing online store offers an extensive selection of children’s clothes for boys and girls, diaper bags, gift collections and ideas, room decorations, and so much more. As far as uniqueness is concerned, the products that Anna Bean offers are the same selections in other online stores for children such as Web Clothes and Bunny Creek. The service that only Anna Bean offers among the three online stores is the Gift Services and Gift Registry. These services offer an option for gift wrapping with additional payment and an opportunity for people to sign up for an Anna Bean account and sell unwanted and duplicated gifts online for other online clients to purchase. They also have a corporate account wherein people can call and consult them for gift selections and alternatives. The Gift Services, Gift Registry, and corporate accounts services of Anna Bean expands their client base because of the added and relevant service that they provide. The aesthetic value of the website was intended to present a young and artistic feel that suits the personality of children. The color for the background was attractive and the logo and other icons were attractive shapes and colors for children. Navigating through the website was easy because their items were categorized and labeled accordingly, therefore, it was easy to browse through their products and select items to be purchased. Anna Bean utilizes a creative way of marketing their products. They have put together the magazine covers on which they had the opportunity to advertise their products. The magazines were popular for expectant moms, parents, working mothers, and fashion magazines for children. They also offer overnight shipping, which is a good strategy, especially to attract clients who do not want to wait. Bunny Creek ::  Ã‚  Ã‚   http://www.bunnycreek.com/ The outline of Bunny Creek’s website is similar to that of Anna Beans’. They have the same selection of clothing, however the categories were more specific, such as selections by brands, size, season, new arrivals, etc. This means that they have a larger selection of products to offer online. They also cater to the lower class client base because they have â€Å"The $2, $5, $10 Sale.† They also have electronic discount coupons and gift certificates for those who want to cut costs of the products that they are going to purchase. Their products range from the most to the least expensive, allowing them to earn a larger client base that caters to the upper, middle, and lower classes of society. For some of the gift items that they provide, they offer personalization of the products, however, taking more time than the usual duration of delivery. Moreover, Bunny Creek offers substantial information on how to purchase and pay for an order, a list of shipping fees, handling rates and conditions, the delivery time, etc. The online store was more informative and revealed important details for the clients. The physical make-up of Bunny Creek is not as attractive as Anna Bean, for example. The colors were boring, thus, failing to attract online clients who happen to browse through the website. Web sites should offer interactive and creative websites in order to attract consumers to navigate through the web pages and gain potential purchasers. Navigating through the website was easy because their products were neatly categorized and it was easy to select products because numerous products were displayed at once. Advertising and marketing for Bunny Creek is not effective because of its failure to give off a child-friendly or child-oriented image, just by looking at the design of the web page. Clients usually go for online stores, which exert effort in beautifying their web page and offering many services for their clients.

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